Current Social Media Trends 2024 India. In 2024, the fusion of fashion and fandom culture stands out as a notable trend among indian gen z on social media. Ogilvy released its social media marketing trends report of 2024 and here's why we think brands need to relook at their social media strategies.

By understanding and implementing these trends and strategies, businesses can stay ahead of the competition and effectively engage with their target audience. This report explores the key themes and disruptions shaping the media and entertainment industry in 2024, such as streaming, social, gaming, fandom, and diversity.